March 18, 2013 – Dave Vergin, Vice President, Sales and Business Development
News Media Monitoring is a Complex and Evolving Process
The media monitoring industry is a unique and ancient industry. News Data Service, its affiliated organizations, many excellent employees and friends have been here to watch and participate in its evolution over the past century. We are starting this blog to share media strategies, tips and observations from our viewpoint of the media industry.
It could be said that media and monitoring have been in existence since man first started to communicate and tell stories. The messages, stories told and distribution of information has changed. However, there has always been a need to hear and understand a conversation that one was not initially part of.
Before modern civilization, three people may have been sitting around a fire talking about the adventures of the day and sharing a survival strategy for the next day. It would have been important for the fourth person to know what was missed. The person who shared that story would have been among the first monitors of information.
The ancients have left monitoring of their adventures on the walls of caves and in great monuments like the pyramids.
Today, we use mediums like television, radio, print, the internet and social media to communicate and share with one another. As more of us choose mediums to communicate that can also store the information we share it would seem that it would be easier to understand what we need to know.
However, it has become monumentally more complex. In the fifteen plus years that I have been a monitor of information I have watched a new form of communication, the internet and social media, appear and evolve to change the communication matrix of the past century.
Like Sacajawea helped Lewis and Clark navigate the Mississippi, we hope to assist you as you navigate the new media landscape. Wherever we can, we will let you know about upcoming bumps and twists in the informational river. We look forward to working with you and sharing our adventures along the way.