Comprehensive Media Analysis Solutions
You’ve earned your placements and gathered the coverage. Next, you need to demonstrate that success and what this means to ROI.
Because you’ve used News Data Service for your media monitoring, you’re confident that you have all of your placements. Now we do the heavy lifting for you.
Basic Media Analysis
News Data Service provides the metrics you need to understand your impact.
- Broadcast Metrics, including: Nielsen Media Audience Estimates, 30-Second Ad Rates and PR Values
- Internet Metrics, including: Unique Visitors, Average Stay, Attention, Rank, Page Views, Word Count, CPM, Estimated Ad Value, Calculated Publicity Value
- Print Metrics, including: Frequency, Circulation, Clip Size and Ad Rate
The News Data Service online dashboard provides a variety of up-to-the-minute quantitative charts and graphs which help you understand market coverage, campaign activity, audience reach and global reach. Basic Analysis is included with monitoring packages.
Advanced Analysis at a Fraction of the Cost
News Data Service provides the analysis you need to understand the true value of your earned media.
- Human-Analyzed Content for Accuracy
- Adheres to AMEC guidelines and the Barcelona Principles 2.0
- Correlates to Outcomes
- Multiple Reporting Options for Insight and Executive Presentation
- Measures Your ROI and Share of Voice
Whether you prefer measurement in terms of impact, value, tone, focus or other user-defined parameters, the analysis from News Data Service gives you the results that drive success.