For the test, a show producer in a control room selected which livestreams to display
October 24, 2016
Can the best of live video on social be integrated into linear TV programming? That’s what Viacom is betting on, announcing earlier today that Viacom Labs (its division dedicated to figuring out the future of TV fandom and engagement) will debut a new format that integrates curated livestreams from fans into scheduled programming.
“By partnering with Viacom Labs, we are developing a truly innovative and immersive fan experience never seen on television,” said Simon Bates, Vice President and Head of MTV Asia Pacific. “Marrying the technology of livestreaming with a linear broadcast catapults fan engagement into the 21st century and we’re excited to be the first market to bring the concept to life.”
The show had some elements of a news program like a news ticker at the bottom of the screen and different guests, but the content was pure punditry and not neutral storytelling by any means
October 25, 2016
Donald Trump’s presidential campaign on Monday night launched a nightly show on Facebook in an effort to circumvent what they consider the “dishonest media.”
The program, which was available to watch on Trump’s Facebook page, ran for about 30 minutes from the Trump campaign “war room” in New York and then transitioned into the GOP presidential nominee’s rally in Tampa, Florida.
Senior adviser Boris Epshteyn, adviser Cliff Sims and campaign manager Kellyanne Conway kicked off the beginning of the first show, which went live at 6:30 p.m. ET when the major networks air their nightly news programs.
“We’re gonna each night come to you about 6:30 from the Trump campaign war room,” said Sims, who said that it’s part of an effort by the campaign so that supporters “don’t have to take it through the media filter and all the spin that they put on it.”
RELATED: Does Snapchat want to replace your TV? Job listing hints at original programming plans – The Drum
Trump Campaign Launches Nightly ‘Trump Tower Live’ – TV Newser
[T]racks who is watching what on TV and how they are reacting to it, and then works with advertisers and broadcasters to provide them with that data to have better insights into their programming
October 26, 2016
The problem that TVision is solving is a well-known one in the TV world. There are a number of companies like Nielsen that already measure TV viewing, but many of them simply monitor when the TV is on, relying on the users themselves to indicate who is watching and when, and who is actually watching the TV rather than sitting on the sofa and playing on their phones instead. Variables like these can result in data that is not completely accurate.
And at a time when digital platforms are all about providing viewing data, and many users are already migrating away from tradition TV viewing, that reporting shortfall could eventually lead to advertising declines in a medium that has dominated advertising for decades but is facing a lot of competition from newer platforms like social media, mobile and streamed video.
Their job is to navigate the world of information, help scholars and students get what they need, and distinguish good information from bad.
Columbia Journalism Review
October 24, 2016
Today more than ever, the news media’s role as a mediator and gatekeeper of civic discourse is being questioned. Jeffrey Rutenbeck, American University’s Dean of the School of Communication, voiced what many are feeling when he observed in a recent Knight Foundation report, “Journalism has had the luxury of not having to ask itself the existential question of why anyone should pay any attention to us at all.”
He proposed an interesting way to tackle the problem. “I think journalists could learn a lot from hanging around with successful librarians.”
Why librarians? Their job is to navigate the world of information, help scholars and students get what they need, and distinguish good information from bad. They’ve faced their own technological disruptions, and have responded by developing a set of principles to help their public assess the credibility of information and use it ethically. They call this framework “information literacy.”
Twitter says the restructuring will focus on reorganizing sales, partnership and marketing efforts
October 27, 2016
“We see a significant opportunity to increase growth as we continue to improve the core service,” said Twitter CEO Jack Dorsey in a statement. “We have a clear plan, and we’re making the necessary changes to ensure Twitter is positioned for long-term growth.”
Twitter introduced several changes in order to simplify the service and attract more users. Earlier this year, Twitter updated home timelines to include tweets users may have missed while away from the service.
Meanwhile, the company launched its partnership with the National Football League to being airing live Thursday Night Football games directly on Twitter.
RELATED: Twitter says ‘meaningful’ ways to combat abuse are coming in November – Mashable
In the annals of reply-all horror stories, we may have found a new low.
October 21, 2016
Wall Street Journal editor Gerard Baker sent out an email this afternoon (Oct. 21) to his staff, announcing a round of voluntary buyouts. In response, Barron’s president Ed Finn—whose publication, like the WSJ, is owned by News Corp.’s Dow Jones—emailed back asking what the terms of the buyout would mean for an upcoming round of layoffs at Barron’s, which had not yet announced the job cuts to its staff.
One problem: He hit reply all.