Networks beware: 54 percent of millennials have “show dumped” when content becomes too difficult to access
“These are cautionary signs for content owners who rely on loyalty and continued engagement to rationalize and realize returns on their investments in creative properties”
October 19, 2016
Part of what makes Netflix so appealing – and why viewers often complete the company’s original series once they begin them – is that there is no wondering whether the next episode will be available.
This is a feature that other content providers have struggled with, and according to new research from TiVo, the majority of millennials have “show dumped,” or, gave up on a show, because accessing it became too difficult.
According to the research, 54 percent of millennials and just 17 percent of baby boomers have “show dumped,” giving up on a show they previously enjoyed because it became too difficult to access the content.
WABC Radio in New York has begun testing streaming of some live broadcasts of three of its weekday shows
The Wall Street Journal
October 19, 2016
WABC has tapped the technology company Livestream to deliver the live content to the web and help the station insert video ads. Some of the new video ads will be produced by the station, while others will be sold by video ad networks, [Chris Rudzki, director of digital sales and operations at Cumulus Media] said. The station hasn’t signed on any advertisers yet.
Interestingly, WABC isn’t focusing on the much-hyped Facebook Live, but instead plans to stream the shows on its own site. Outside of potential product placement deals, or driving people to a station’s ad-supported website, Facebook Live is “tough to monetize,” Mr. Rudzki added. “And the algorithm changes every time you do something.”
China’s knockoffs come in many different forms, and can affect businesses large and small
October 17, 2016
Yekutiel Sherman couldn’t believe his eyes. The Israeli entrepreneur had spent one year designing the product that would make him rich—a smartphone case that unfolds into a selfie stick. He had drawn up prototypes, secured some minimal funds from his family, and launched a crowdfunding campaign. He even shot a professional promo video, showing a couple taking the perfect selfie in front of the Eiffel Tower.
But one week after his product hit Kickstarter in December 2015, Sherman was shocked to see it for sale on AliExpress—Alibaba’s English-language wholesale site. Vendors across China were selling identical smartphone case selfie-sticks, using the same design Sherman came up with himself.
Jack Ma, founder of Alibaba, drew criticism when he told investors in June that fake goods “are of better quality and of better price than the real names” and come from “exactly the same factories” as authentic goods.
Charter, Time Warner Cable and Comcast might be reluctant to give Mr. Trump visibility by putting a Trump channel in their lineup
The New York Times
Maggie Haberman and Emily Steel
October 17, 2016
Donald J. Trump’s son-in-law has discussed the possibility of a Trump-branded television network with a friend who has helped guide such deals.
Jared Kushner, who is married to Mr. Trump’s older daughter, Ivanka, had conversations about the idea with Aryeh B. Bourkoff, the chief executive of LionTree, a boutique investment bank that has helped advise media deals.
At the moment, Mr. Trump’s campaign is led by Stephen K. Bannon, who operates the hard-right website Breitbart. Mr. Trump’s campaign digital director, Brad Parscale, is close with Mr. Kushner and has done work for the Trump Organization in the past.
People close to the Trump campaign have noted the emphasis that Mr. Kushner has placed on digital advertising, as Mr. Parscale has amassed data that has limited applicable use in a political race.
Are you marketing on Pinterest? Well, you should be
October 17, 2015
Although Pinterest looks like a cute platform, geared toward females, manicures and recipes, there is much more to it. Pinterest continues to prove itself as a potent platform for marketing, and those who employ its power enjoy high-quality traffic. Yet, there are still lots of myths surrounding the network, and many businesses make rookie Pinterest marketing mistakes.
Although it’s true that 62 percent of Pinterest users are women, the statistic is slowly changing. Even if there are only 38 percent of male users, that makes it approximately 20 million men on the platform.
Going back to curating interesting and inspirational things found around the Web, it’s easy to see that your business doesn’t necessarily has to be highly visual to provide value on Pinterest.
Pinterest is a cool platform, which any business – whether product- or service-based, geared toward males or females — can thrive on. Just like with any other social network, be creative; listen to your community; and engage your audience. Results won’t disappoint you.
“Forty hours a week is plenty if you don’t waste your time. You need to protect people’s time and attention.”
October 20, 2016
One CEO believes that working excessively long hours is not only unnecessary if everyone manages their time and energy well, it won’t help the company’s bottom line either.
Jason Fried, founder of project management software maker Basecamp, practices what he preaches, rarely logging more than 8-hour days himself and directing his executives and other employees to do the same. His company, with about 50 employees, just celebrated its 17th anniversary.
Now Fried is asking other employers to sign a “Work Can Wait” pledge. Those who do promise to “respect … employees’ nights, weekends and vacations. Stay mindful at work and limit your hours and those of your employees to 40 per week. Model the way for your team.”