Storyboards can include articles, photography and video for essentially an “immersive” experience, akin to what you might get in a magazine
October 13, 2016
Flipboard, the mobile and web app that lets you aggregate, discover and read content from around the web in a magazine-style format, is unveiling its latest “native” product to court more advertising (and hence, revenue) on its platform. Today the startup is launching Storyboard, an ad unit that lets brands bring in video, photo and other multimedia assets into bigger ad experiences, presented as a montage, browsed using the now-ubiquitous left-and-right swipe gesture, and targeted to readers based on their browsing of other Flipboard content.
“In the past year we’ve seen a 47 percent increase in the time people spend reading articles and watching video on Flipboard,” said Cecily Mak, chief revenue officer at Flipboard, in a statement. “[Storyboards are] a natural next step to partner with brands and give them an opportunity to engage with readers during these moments on mobile devices with rich, diverse content.”
TV Trends: Millennial Viewers Choose Ad Blocking, Video Piracy & Streaming Password Sharing Over Linear Television
61 percent of young Millennials who stream content used a shared password or cable log-in
October 13, 2016
On the heel of industry reports that indicate Millennials spend 54 percent of their TV viewing time streaming content rather than watching traditional live programming, entertainment ad agency Anatomy Media recently released the results of its 2016 Millennials at the Gate report, providing an in-depth look at the streaming, ad blocking and piracy behaviors of young (18-24) adults. Based on a comprehensive survey of over 2,500 young Millennials, the study shows these three key streaming habits should be of major concern to video publishers.
61 percent of young Millennials who stream content used a shared password or cable log-in. Extended economic dependence on the childhood home is correlated to sharing passwords, but it is notable that the behavior continues even when the individual no longer shares a physical home with their parent. While streaming services enforce simultaneous stream policies, they do not appear to be tracking unique users and are thus under reporting unique users and missing out on a large amount of subscription revenue.
It is designed for workplace communication and collaboration, putting Facebook in direct competition with the fast-growing startup Slack.
October 10, 2016
Facebook Inc (FB.O) launched a workplace version of its mobile app and website on Monday, marking the social networking company’s first foray into the hotly competitive and crowded enterprise software arena.
Facebook’s power in mobile arena – its Messenger app has more than 1 billion users worldwide – could give the company an edge at a moment when businesses are increasingly looking for mobile-friendly communications tools.
Although its biggest markets for Workplace include the United States and the United Kingdom, Facebook is aggressively targeting businesses in emerging markets, including Africa and Asia, where some employees primarily rely on mobile phones.
[J]ust under 35 million Hispanics reached every week by radio
October 11, 2016
In the latest Nielsen report, in the Hispanic 18-and-over demo, radio runs away with the audience. Approximately 96.7% of the Hispanic population is reached by radio on a weekly basis, 7 percentage points higher than television.
[T]he Israeli version of “Touch” allows people at home to play against the TV contestants on their phones or tablets, but anyone can play the mobile game on their own at any time
October 13, 2016
BuzzFeed Motion Pictures is getting into business with media giant Keshet International. The two are teaming up to create a new “transmedia” version of Keshet’s game show “Touch,” geared toward audiences that no longer view their mobile devices as second screens.
“Touch” has two components, a linear show and a mobile game. The concept of both is simple: players are shown some sort of visual and are asked to point out errors that they see — i.e. an object in a photo that really shouldn’t be there.
[W]orking in the gig economy is a stopover between full-time jobs, a temporary reprieve from the demands and stress of the traditional workplace
October 12, 2016
The flight of women from executive level jobs is well documented. According to Sheryl Sandberg’s book ” Lean In,” 43 percent of highly qualified women with children are leaving careers or off-ramping for a period of time. The reasons for their flight are equally well documented, but where are they going? Today, more than ever before, they are fleeing the traditional workforce to join the gig economy.
For many women, working in the gig economy is a stopover between full-time jobs, a temporary reprieve from the demands and stress of the traditional workplace. Others choose to remain as freelancers, despite the obvious disadvantages, because full-time jobs don’t offer the security they once did anyway.
But all working women, no matter what path they’ve chosen, are deeply torn about the choices they face. For a growing number, the best way to “lean back in” is to start their own business. Thus, the rise of women entrepreneurs.
Ultimately, businesses that work with freelancers understand the cost benefit of hiring a nimble, efficient and highly-skilled workforce, many of whom have left major jobs and are willing to share their expertise and knowledge.