OPTIMISTIC VIEW OF PODCASTING FUTURE TIED TO MOBILE. Profound growth is anticipated in the on-demand mobile world Inside Radio November 9, 2016 Has podcasting truly become a $35-million annual industry? That’s the prediction from a collaborative, exhaustive new study on the burgeoning media platform titled “The Download on Podcasting,” courtesy of DMR/Interactive and Texas A&M […]
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Data Discombobulation: Consumers Don’t Understand Data—Even Though Its Power Over Them is Growing Public Opinion Reveals a Data Divide, and a New Class of Data Influencers Bulldog Reporter November 2, 2016 Data is the new influencer, and its power over the public is growing—that is the key finding of the first public opinion poll ever […]
Can livestreaming make for compelling linear TV programming? Viacom thinks so For the test, a show producer in a control room selected which livestreams to display The Drum Adam Flomenbaum October 24, 2016 Can the best of live video on social be integrated into linear TV programming? That’s what Viacom is betting on, announcing earlier […]
Networks beware: 54 percent of millennials have “show dumped” when content becomes too difficult to access “These are cautionary signs for content owners who rely on loyalty and continued engagement to rationalize and realize returns on their investments in creative properties” The Drum Adam Flomenbaum October 19, 2016 Part of what makes Netflix so appealing – […]
Flipboard looks to boost native ad sales with swipe-friendly Storyboards Storyboards can include articles, photography and video for essentially an “immersive” experience, akin to what you might get in a magazine Tech Crunch Ingrid Lunden October 13, 2016 Flipboard, the mobile and web app that lets you aggregate, discover and read content from around the […]